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#53
Submitted by: Guerrini
 Logo designed by: Sebastian Guerrini The new brand of the theater festival consists of four components: The acronym FIBA, the look, the variety of colors and the complementary institutional characters. They together make up a strong image which is diverse, active, theatrical, fresh and regional. The symbol works as a brand in itself and contains the DNA of future images and advertisements of the event. The main referent of the image is the “BA” of Buenos Aires which is watching in such a way that it adds to the climate to be awoken. |
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